
On Wednesday 30th November 2024, we launched the “Dry ‘N’ Out” campaign. This is all about encouraging people to go out and enjoy themselves without the pressure to drink. As an addiction charity, it was a risky decision to take, but we understand the importance of inclusive socialising, and we saw the benefits of it.
This campaign is targeted at everyone, from people in recovery to those who are sober-curious to those who are tee-total — to anyone who may want to go out and not drink.
I’d like to thank the Bentley Group for taking the risk on this and not just supporting this campaign but actually becoming our partners. This partnership has already begun to flourish, with the Bentley rolling out a mocktail menu in the near future. They also kindly kick-started the partnership with a generous donation of £1000 to get the campaign going and hosted the launch. All money raised within the year will go into creating a legacy project focused on awareness and inclusive socialising.